The best city to find all of the newest fashions, in Finland, is Helsinki. The main shopping center, Forum, is found in the center of the city, and it contains most of the popular clothing shops for youths. Some of these stores include O.N.L.Y., Backstreet, Lindex, Seppala, KLappAhl, and H M. The older generation may enjoy shops like Pierre Cavallo, Timari, Sokos, and Marimekko, and there are many cafes and pizzerias to stop and take a break for lunch in the area, as well.

Also, near Forum is Kamppi, a new shopping center that is conveniently located, near the bus terminal. This shopping center features a bowling alley and sushi bar, as well as shops like Mango, Ecco, and Indiska. Stockmanns is, also, located nearby, and visitors can find a variety of items there, such as clothing, shoes, and makeup.

Helsinki is, also, the home to a variety of flea markets and second hand shops, where visitors can find different types of vintage fashion. Ansa is one second hand shop, and they carry childrens clothing, as a specialty. However, their products range from dresses, leather jackets, jewelry, shoes, and many more. Mekkomania features dresses from past decades, in particular, those from Finnish designers. Shoppers may also happen upon a wedding dress, from the 1970s. Penny Lane Boutique is one of the only secondhand shops that sell vintage ball gowns, in Helsinki. Finally, Play It Again, Sam is located in Rauhankatu, and it has some items that date back to the nineteenth century. Products that can be found in this store include jewelry, evening dresses, corsets, bags, hats, and even mens clothing.