Shoe company Pertti Palmroth will achieve the honourable age of 90 years this year. Current owner and designer Pertti Palmroth’s father established a shoe factory in Pirkkala in 1928. The first shoe labels Fiore and Viva were transformed into a label Palmroth in 1958 and exported as Palmroth from the year on.

Pertti Palmroth started designing shoes in the early 1950’s. His collections have been awarded with many international awards and sold in a number of appreciated stores around the world: in Saks Fifth Avenue and Bergdorf Goodman in New York and in Harrods and Harvey Nichols in London, for example. Palmroth shoe factory has also manufactured shoes for many fashion houses, such as Christian Dior, Bally, I. Miller and Bruno Magli.

Pertti Palmroth shoes are currently exported to nearly 30 countries. Seventy per cent of the produced shoes are exported. The label has 12 stores in Finland and stores in Berlin, Maastricht, Stockholm and Oslo.

The company employs nearly 180 people in Finland. Hamken Oy, the company behind the label, has a turnover of about 5.5 million euros and the chain of stores about 4.5 million euros.