Fashion show event PopFashion will make a return after a year-long break. Concept of the event is now renewed and the event will be held as a party for invited people in May. PopFashion will open its doors to consumers in the autumn 2008.

The event will be held four times with different themes in Helsinki in 2009. It will also be expanded to other cities next year.

”In the future, PopFashion will include only one fashion show” says Jari Kupiainen, the creator of PopFashion. “The show will include international fashion brands and collections of Finnish young-generation designers, such as Tiia Vanhatapio, Nessi Hovi Genuine, Jolier and Minna Parikka.”

“PopFashion will continue combining fashion and music. Young, up-coming Finnish artists such as Nika, Ninja and Kristiina Wheeler will be seen on stage.”

The renewed PopFashion will be produced by Clip! Oy. Jari Kupiainen and his wife Sari Gumberg will be organizing the event with Marko Nieminen and brand coordinator Ilkka Immonen.