Women’s wear label Piia Hänninen has a renewed graphic identity, designed by a graphic design agency Kokoro&Moi, previously known as Syrup Helsinki. The new identity can be seen in the label’s website, catalogues and other graphic material.

”This new graphic identity combines avantgarde design to historic visual elements, just like in the actual collection”, says the designer Piia Hänninen.

Fifth collection of Hänninen, who studied her MA in Fashion in appreciated London College of Fashion, will come out for the spring and summer 2008. One of the wearers of Piia Hänninen clothes is PJ Harvey, a name from the top of alternative rock. “It’s great to receive positive feedback from a person whose music has inspired me for years”, says Piia Hänninen.

The current collection for the spring and summer 2008 will be available in Finland, Italy and in the Internet. The next collection will be out in summer 2009.