Coca Cola choose IVANAhelsinki as one of the six European fashion brands to create a new look for Coca Cola Light packages. Other brands in the campaign Flight for Fashion are Bambi by Laura from Barcelona, Spain, Normaluisa from Milan, Italy, Miriam Ocariz from Madrid, Spain, Baum und Pferdgarted from Copenhagen, Denmark and Snooz from Berlin, Germany.

Designers of the labels have also named must-go shops, bars and restaurants of their home towns for the campaign. The cans and the campaign will be launched in Belgium, the Netherlands and Luxemburg in the beginning of May. The special fashion cans will only be sold in these countries.