Renewing Marimekko has searched and found a partner in marketing and advertising, writes today’s Markkinointi&Mainonta, a Finnish marketing and advertising newspaper. Partner of Mika Ihamuotila’s Marimekko will be advertising agency Bob Helsinki.

“It has been a great step for us to find a partner in marketing and advertising” says Kirsi Räikkönen, marketing and development director of Marimekko in Markkinointi&Mainonta. “We have paid careful attention to our starting point and Marimekko’s international potential, but it’s good to get a new point of view from outside.”

Marimekko’s marketing and advertising was all in-house in Kirsti Paakkanen’s Marimekko. Paakkanen is a former advertising agency entrepreneur. Bob Helsinki’s ordeal is a campaign for Marimekko’s classic 40-years-old Tasaraita pattern.

(Markkinointi&Mainonta 22 May 2008)