Aarikka has opened a renewed flagship store at Pohjois-Esplanadi in Helsinki. This will be followed by renewing all the other Aarikka stores and crystallizing the brand. The new look of the stores is designed by architectural design agency Arkkitehdit Tiula. The renewed look aims in bringing up Aarikka’s values: ethical, ethical and aesthetic design.

Aarikka has also divided its wide selection of products into two lines: jewellery and design collections will be held under the brand of Aarikka and the new collection of gifts will be named Ilo by Aarikka. Jewellery and design collection will consist of candle holders, Aarikka’s classic wooden rams as well as interior and table set products. Ilo by Aarikka will include souvenirs and seasonal products.

“Dividing the products into two categories will be seen in packages, for example. We will also bring completely new products to our stores during the spring and summer” says Päivi Nurmesniemi, CEO of Aarikka.