The first PopFashion event, made according to a new concept, was celebrated with invited guests on Friday 23 May 2008 at Live Club Apollo in Helsinki.

Abundant and versatile show presented pieces of collections of several Finnish and international labels, such as Super Yellow, Dead Birds & Lionheart, Noolan, Sirus, Jada, Taika Joensuu, With love Sanna Hopiavuori and Mimimo; Tiger of Sweden, Tara Jarmon, Naf Naf, Marlboro Classics, De Puta Madre, Guess, Maranello, Kipling, Marc O`Polo, DDB, Whiite, Björn Borg and Tara Classic.

Several artists were also seen in and after the show: Ninja, Nika, Kristiina Wheeler and Conscious Youths, which consists of several well-known Scandinavian rap artists such as Redrama and Paleface, were seen on stage. Special guest of the evening was Lenny Kravitz Project & Tribute to Rock/Hard Rock Legends Featuring Ville Pusa.

The next PopFashion, held in September, will present business wear at Apollo Live Club. Limited number of tickets will be sold to this event.